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    By Yukari Iwatani Kane TOKYO, Feb 20 (Reuters) - Sony Corp.'s <6758.T> launch of its next-generation Playstation 3 video game console could be delayed if industry specifications for some of its technology are not finalised soon, although it is still aiming for a spring roll out, it said on Monday. The launch of Playstation 3 (PS3) has been the subject of heavy speculation in the industry as expectations are high for the powerful machine, which will feature cutting-edge technology in its DVD, processors and graphics. PS3 will be competing with Microsoft Corp.'s <MSFT.O> Xbox 360, which went on sale last November, and Nintendo Co. Ltd.'s <7974.OS> Revolution, which is expected later this year. "We're aiming for spring, but we haven't announced specific regions," a spokeswoman for Sony Computer Entertainment said, adding that it was waiting for the final specifications on some of the technology it is using in the PS3, such as that related to the Blu-ray drive and to input and output video and sound. The specifications are decided by industry consortiums. "We're waiting for them until the last possible minute, but the launch could be pushed back if they're not decided soon," the spokeswoman said. If the PS3 is not ready in time, the company will choose the next best timing for the launch, she said. Sony's shares fell as much as 4.4 percent on Monday after Merrill Lynch said in a research note last week that the PS3's launch might be delayed by six to 12 months and the cost of materials could initially approach $900 per unit. The shares closed down 3.6 percent at 5,300 yen, underperforming the Tokyo stock market's electrical machinery index <.IELEC.T>, which fell 1.85 percent. Merrill Lynch also downgraded its rating on Sony to "sell" from "neutral", saying in its note that Sony could see its earnings decline in the business year from April. "If the launch is delayed, it will be beneficial in the short term, but will be negative from the standpoint of share price," said analyst Hitoshi Kuriyama in the note. "If it is on time, the PS3 will weigh on the company's profitability." SPRING LAUNCH IS "UNREALISTIC" Most analysts took the report in stride as they already expected Sony to launch the PS3 this summer in Japan, followed by a U.S. launch before the Thanksgiving holiday in November. They expect a launch in Europe in early 2007. "No one is seriously thinking a spring release is realistic any more," said Hiroshi Kamide, an analyst at KBC Securities. "If I were Sony, I wouldn't be that worried about releasing as soon as I possibly could." Kamide said Sony may wait until it is fully prepared, especially after seeing slow initial sales of Microsoft's Xbox 360 even though it was launched in time for the holidays. Having led the worldwide console gaming market for the last decade, Sony is counting on the new machine to dominate in all aspects of networked home entertainment -- games, movies, music and more. Yuta Sakurai, a senior analyst at Nomura Securities, said the price of the PS3 was more important than timing. "I'm estimating about 50,000 yen ($420) as the price they have to sell it at," he said, adding that it would be difficult for consumers to spend any more than that. "I don't think it matters when Sony launches in the U.S. as long as it's in time for Christmas," Sakurai said. He expects Sony to try to launch the PS3 in Japan in early summer, in time for the big selling season when schools go on holiday in July. Retail price estimates by analysts in Japan vary widely from about 40,000 yen to 300,000 yen, primarily because of all of the technology that is packed into the machine, which is expected to be the size of a medium-size laptop computer. The PS3, which can be played simultaneously by up to seven people, will be powered by the "Cell" chip, which is significantly more powerful than Intel Corp.'s <INTC.O> Pentium 4, the most common chip for today's PCs and existing game machine processors. It will also feature a super-powerful graphics chip, a built-in Ethernet port for high-speed Internet access, and Blu-ray, a next-generation DVD format backed by Sony. Analysts generally agree that Sony will do whatever it can to avoid missing the key year-end holiday season this year, but many believe it will be unable to make the PS3 in great volumes. Game development for the PS3 is also seen being delayed because the technology specifications have not been finalised. "Game makers are developing games according to their guesses on what the final specifications might be," said Takeshi Tajima, a BNP Paribas analyst. ($1=118.30 Yen) ((Editing by Michael Watson; Reuters Messaging:
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    , BD ( - ) . Merrill Lynch . , PS3

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